# Backable

Original source: https://www.suneelgupta.com/writing/backable/
Source updated: 2026-09-24T18:56:47+00:00

## MOVING NEW IDEAS FORWARD

> In his bestselling book Backable, Suneel Gupta explains that the key to success is not talent, connections, or ideas, but the ability to persuade people to take a chance on your potential.

## MOVING NEW IDEAS FORWARD

> There is a reason that some people can get investors or bosses to believe in them while others cannot. Thankfully, the reason has little to do with experience, pedigree, or a polished business plan. Backable people seem to have a hidden quality that inspires others to act.

## WHY NEW IDEAS?

> Drawing lessons from hundreds of the world’s biggest thinkers, Suneel discovered how to pitch new ideas in a way that has raised millions of dollars, influenced large-scale change inside massive corporations, and even convinced his eight-year-old daughter to clean her room.

## WHY NEW IDEAS?

> Inside Backable are long-held secrets from producers of Oscar-winning films, members of Congress, military leaders, culinary stars, venture capitalists, founders of unicorn-status startups, and executives at iconic companies like Lego, Method, and Pixar.

## WHY NEW IDEAS?

> Backable reveals how the key to success is not charisma, connections, or even your résumé, but rather your ability to persuade others to take a chance on you. This original book will show you how.