Why Your Best Ideas are Hiding (and how to find them)
Inspiration is elusive. The harder we chase it, the faster it seems to run. We might search for a solution to a work problem, creative challenge, career decision, or difficult relationship. But sometimes, searching for the right answer only makes it retreat.
Today, I want to explore two things with you:
Where inspiration tends to strike
How to place yourself in those moments
What We Know: The Best Ideas Find Us in Stillness
If inspiration were loud, we’d hear it in back-to-back meetings, packed schedules, and endless screen time. But that’s rarely where great ideas strike.
Researcher Michael Gelb surveyed thousands of people on where they come up with their best ideas. The top answers?
- Taking a shower
- Resting in bed
- Walking in nature
- Listening to music
And you know what almost no one said? While sitting at my desk.
What I’ve Learned: Stop Searching, Start Listening
Years ago, I took a winter hike in the Berkshires without my phone. I got lost. The sun was setting, the snow crunching beneath my feet, and no one else was around. I scrambled to find my way back—no luck.
So I sat on a log and listened.
At first, I heard nothing. Then, as I breathed and waited, I began to hear the faint trickle of a tiny waterfall. I had passed it on my way in, so I followed the sound. When I lost it, I sat down again and listened. Until I finally found my way out.
The best ideas work the same way. They don’t come when we chase them. They come when we make space for them.
What You Can Try: Take an “Idea Walk”
After that hike, I started taking 20-minute walks—not to solve problems, but to invite ideas.
Before each walk, I’d write down a challenge I was facing—just to name it. For example: “My daughter and I don’t feel as connected as we used to.”
Then I’d walk. Not thinking, not analyzing—just opening.
Sometimes, nothing came. But many times, something did. A small nudge. A fresh perspective. A whisper.
So… what’s a challenge that’s been on your mind?
Write it down. Step away. Take a walk.
And when the answer whispers—listen carefully.
With warmth and strength,
Suneel Gupta
P.S. If you’re looking for ways to help yourself or your team find more inspiration and energy in the work you do, let’s connect.