THe "IT QUALITY" can be learned

Being backable is not about charisma, connections or even your resume -- but rather your ability to persuade people to take a chance on you and your ideas. The good news? This "it quality" can be learned.


Inside Backable are long-held secrets from extraordinary people, including Oscar-winning filmmakers, members of Congress, culinary stars, venture capitalists, and founders of iconic companies -- along with 7 simple steps that you can use to immediately make yourself backable.

“This book is catching fire! So many people are coming out of #COVID wanting to launch new ventures. This book is a great guide, full of pearls of wisdom. #Backable 🔥 🔥 🔥”

Van Jones

CNN Host and Emmy Award Winner

"This is the quality I look for most in leaders and entrepreneurs. Whether you want to get ahead inside a company or build a startup from the ground up, this fascinating book is a must-read."

Reid Hoffman

Cofounder of LinkedIn

"The most exceptional people aren't just brilliant...they're backable. This remarkable book can be your secret weapon for bringing your idea to life."

Daniel Pink

#1 New York Times bestselling author of
"When, Drive, and To Sell is Human"

"This book is truly brave. I felt like I was sitting with Suneel as he unveiled secret steps that anyone can take to stand out and achieve their dreams."

Reshma Saujani

Founder and CEO of Girls Who Code, bestselling author of Brave Not Perfect

"Being backable isn’t just for celebrities and CEOs. It’s a required skill for anyone who is trying to make it in the world. This book will change the trajectory of careers, launch new ideas into the world, and inspire cocktail party conversation for years to come."

Jennifer Aaker

General Atlantic Professor, Stanford GSB. Author of Humor, Seriously and The Dragonfly Effect

"This book demystifies the “x-factor” I look for in anyone I work with. Whether you’re building a movie or a company, this indispensable guide will change how the world sees you—and how you see yourself."

Brian Grazer

Oscar-winning producer and #1 New York Times Bestselling author

“Backable provides a super-readable and actionable look at how to make your ideas take flight. Whether you're pitching a brand-new startup or an idea for your company's next product, you'll find a wealth of insights and stories throughout.”

Mike Krieger

Co-founder of Instagram

“The best founders and leaders don’t just have great ideas, they know how to inspire other people to take a chance on them. Suneel Gupta reveals the secret steps anyone can use to become Backable.”

Amy Chang

Founder of Accompany, EVP at Cisco, Director at Procter & Gamble

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Being Backable is no longer just for celebrities and CEOs. It’s for all of us. From the mother of 3 who’s re-entering the workforce to the airline employee who’s just been furloughed. In a topsy-turvy world, learning how to be backable has gone from nice to necessary.

Meet the author

SUNEEL GUPTA is the author of the bestselling book "Backable". The book is rooted in Suneel’s journey from the "Face of Failure" for the New York Times to the "New Face of Innovation" for the New York Stock Exchange. Suneel is the founding CEO of RISE, which partnered with then first Lady Michelle Obama to deliver low-cost healthcare services to people in need. RISE was named "App of the Year" by Apple and sold in a successful exit to One Medical (NASDAQ: ONEM). Suneel later ran for U.S. Congress and now serves on faculty at Harvard University and as an emissary for Gross National Happiness between the United States and the Kingdom of Bhutan. When a reporter once asked Suneel about his purpose, his response was to “find good people, and inspire them to do what inspires them.”

Video highlights

Learning to Be Backable Through Failure

Duration: 3:45

Cast a Central Character

Duration: 3:19

The Game of Now

Duration: 5:36

Q&A with #1 Bestselling author Daniel Pink

Duration: 3:45


Duration: 1:01:42

Becoming Backable Post-COVID

Duration: 07:00

It can feel a little like this...

It’s frustrating when you put yourself out there and don’t get the result you want. But with a few simple adjustments, we can make you and your ideas stick. Inside this book are those adjustments.

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